I don’t know about you, but I can help but think of embodied cognition when I see the Verizon Uppernet commercial on TV. The idea of embodied cognition is that the body shapes cognition, that ideas are formed and expressed in the physical world, are of the physical world.
I think most people think about their Cyborgosity, if at all, when using their smart phones, participating in social networks etc. We can see that we are in love with our interfaces, will joke about it, out of that uncanny discomfort that arises when we suddenly become aware that we are more stuck in the gooey web than we would like to admit.
But I don’t think most people generally think much about the stuff of the internet, the servers, the huge mileage, the huge mass of cables, the ever-expanding shell of Herztian Space every Tweet creates.
The Uppernet commercial fetishizes all that in a sonorous baritone voice grounding the internet in “bedrock, concrete and steel” while merging it with the “smartest brains” in true Haraway fashion.
The Uppernet vision is directed at business leaders, those whose offices are visible at the end of the commercial, above The Cloud and in control.